Since its official release, the IP influence of Black Myth: Wukong has continued to grow, and various brand linkages have emerged one after another. Recently, Xiaohongshu user "月陨星辰" shared real photos of the Black Myth: Wukong theme pop-up store located in the Wensan Digital Life Block in Hangzhou.
The store displays a large number of game peripheral products, including special gourd ornaments, original soundtrack CDs, PS5 physical game discs, brand co-branded Coke, and customized game controllers.
The walls of the store display the important awards won by the game. The most attractive thing is the giant "Golden Hoop" art installation standing on the scene. Its shocking shape that goes straight into the ground perfectly restores the classic elements in the game and becomes the most recognizable product of the store.
It is worth mentioning that on April 25, CCTV's "Economic Half Hour" program talked about the overseas expansion of Chinese culture, and specially commended cultural IPs such as "Black Myth: Wukong" and Nezha.
